Marketing is truly an exciting and interesting field to be in. Few other careers can offer a combination of so many different disciplines from psychology to art to statistics, all packaged together into one role. Additionally, marketing is one of the most vital functions of a business. Without attracting customers, a business could not survive for very long. In order to stay relevant, a marketing professional must learn how to do high-quality research about their consumers and the market.

At the end of this project, you will create an Academic Project report for your chosen topic in Marketing. And, you will have practiced the skills of self-led learning, research, data collection and analysis, and report writing.